Hi!
I'm Yulia Arkhangelskaya,
creative director,
manager and strategist
Interested? Contact me:
+41 79 544 47 19 or jsarkh@gmail.com
My job is to help brands decide what to say, how to say it and where to find the necessary resources. I work on branding, tone of voice, communication and specific business challenges and come up with creative solutions to bring the concepts to life.
Yandex.Market Brand Launch
Launched a major Russian e-com platform, provided creative direction, brand platform, communication guidelines, was responsible for ideation and creative direction of multiple 360° campaigns
Created a new Yandex-branded retail occasion with an extensive support campaign across the whole company ecosystem
Yandex "Nezabudni"
Created a campaign celebrating mothers that included a relaxing playlist with affirmations, online yoga trainings, a manifesto video, and many more
Momtras Campaign
Launched and curated a new e-com platform for Sberbank and Yandex, provided creative direction, communication guidelines, workshops and trainings for different members of the team
Beru Brand Launch
Curated the creative launch of fashion category at Yandex.Market
Fashion Category Launch
Developed and launched three private labels for Yandex
Yandex private labels
To celebrate the launch of Apple Pay in Russia and promote payments among Visa VTB24 cardholders we created a virtual city that united all the pluses of the two Russian capitals
Saint Moscowburg Campaign
Developed and launched social media strategy for Lego Duplo Russia
LEGO Duplo Strategy
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