Yandex.Market is a major Russian marketplace and the fastest growing e-com platform in Russia. My job as Creative Director was to launch the brand, develop all the brand materials from platform to brand book and tone of voice, assemble the creative team and supervise all the creative works.

"Quality Life" campaign reflecting the new brand platform

"Small things for bigger future" back to school campaign

We developed a new brand platform called “Best possible life,” a message built around wide product range, affordability, and inspiration and centred the visual around the products and their ability to affect us.

"Dacha makes us closer" summer campaign