Private Labels for Yandex
As Creative Director I participated in development of the three first private labels for Yandex.Market providing naming, working on positioning as well as selection, briefing and art-direction of branding agencies working on the projects.
FMCG brand "Kstati" ("By the way") includes sweets, cookies, jams, and many more. To further develop the brand my team introduced a cartoon character featured on the packaging and in communication.
"Commo" is a brand of small electronics and portable gadgets
And "Junion" features all the goods for kids from strollers to toys and wear.
