Beru.ru, a joint marketplace from Sberbank and Yandex, was planned to be a disruptive player at Russian e-com market. We chose ease of use and "simplicity" as the basis of its brand communication and based the visual around the theme of magical multiplication. Due to its vivid and unusual communication in just a year Beru managed to reach considerable results in brand awareness.

Free Delivery campaign within the creative framework of music, magic and repetition

I was responsible for provision of the brand guidelines including the extensive Tone of Voice and politics for all communication channels; brand workshops and trainings for employees (from Customer Care to product managers) and supervision of creative works

The simple and bright concept was reflected in the design of the pickup points and warehouses we made together with Lebedev studio