In 2021 Yandex.Market first entered the territory of fashion e-commerce. My job was to prepare the platform for the launch creatively and come up with a campaign announcing the new category. We built our communication around a simple message "time to unbox fashion at Market".

In addition to the advertising part I also helped reimagine what Yandex fashion e-commerce experience could become. We worked on snippets, catalogues and onboarding experience and as well as guidelines for sellers.