My goal was to create a new retail occasion for the whole Yandex ecosystem that would stand out from the usual discount driven communication and attract customers on a deeper emotional level. "An extra week of new experiences to break from the routine" was the idea we chose. The fully redesigned Yandex.Market was in the center of the campaign, but it involved more than ten other Yandex services, including taxi, food delivery, streamings, travel and many more making it the largest Yandex campaign ever.

Together with animation studio Petrick we filmed inspirational videos with people dreaming what they would do if they had an extra week

And created more than 300 advertising materials from 3D OOH installations to complete restyling of several Yandex platforms